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MFG teams up with Channel 4 Ventures, ITV Ignite, RTLZWEI, and M6 to award founders in the upcoming MFG Programme with up to $1,000,000 in media credits. Apply by Oct 17th 23:59 PM GMT.

Media Capital as a Service

Our model helps media companies build direct relationships with curated advertisers while outsourcing media capital investments to MFG — transforming these activities from a cost center into a revenue center.

The State of Global Media for Growth Funding 2024

Media Capital is past the experimentation phase, maturing into structured investment vehicles

What you will find inside the report:

  • Global deal dynamics
  • Regional leaders
  • Dominating sectors
  • Leading investors
  • Top funding rounds
  • Future Outlook

The MFG  Model

Our model helps media companies build direct relationships with curated advertisers while outsourcing media capital investments to MFG — transforming these activities from a cost center into a revenue center.

Diversify Revenues

Build direct relationships with the next generation of advertisers that will be new to the business. 

No Management Fees 

MFG doesn’t charge a management fee. We make money from exit proceeds. 

Co-Invest

MFG’s model stands out for its diverse media stack and global network of investors. Explore co-investment opportunities with MFG’s network of media companies and consumer funds.

Optimise costs and resources

MFG takes responsibility for organising the core investment activities including, but not limited to, deal sourcing, due diligence, negotiations, and portfolio management.

Process

Process

How We Work With Our Media Partners

Become a Member

Media companies join MFG to access deal flow, events, data, and research. Learn more about our membership options

Deal Flow

We generate relevant deal flow tailored to your media properties and geographies, and prepare digital brands for their first TV campaign using our MFG Programme methodology.

Deal Execution

MFG prepares investment materials, and selects media partners for each deal. Media partners choose to participate, and MFG manages the transaction to closing.

Portfolio Management

We provide oversight, assist with commercial transactions, and manage deals through to exit.

Do you want to know more about our model and the pipeline of investment opportunities?

Some of Our Media Members

RTL
NBC Universal
Logo Televisa Univison
channel 4 Ventures
itv AdVentures INVEST
German Media Pool
JCDecaux

Media Platforms We Partner With

TV Broadcasters
Publishers
Retail Media
Digital Media
Influencer Marketing
DOOH/OOH
Radio / Podcasts 
Independent Streaming Platforms
Mobility Media 

Our Team

Diana Florescu

CEO & Founder

Neville Taraporewalla

Managing Partner, Americas & Board Member

Niko Marcel Waesche

Strategic Advisor & Board Member

Latest Insights & Case Studies 

German Media Pool

How German Media Pool VC Built $400M+ AUM, 40+ Investments, and a 50+ Partner Media Fund

Mockup of an iMac with the platform MFG Deal Hub platform on it

Browse through 500+ startups and investors who raised and deployed media capital to grow their brands.

a group of people standing around each other holding wine glasses and shaking hands

Exchange dealflow and best practices with other media members and fund managers at one of our upcoming MFG events.

Looking for a custom solution to launch and manage your media capital fund activites ?