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Media Capital as a Service

Our model helps media companies build direct relationships with curated advertisers while outsourcing media capital investments to MFG — transforming these activities from a cost center into a revenue center.

The State of Global Media for Growth Funding 2024

Media Capital is past the experimentation phase, maturing into structured investment vehicles

What you will find inside the report:

Global deal dynamics
Regional leaders
Dominating sectors
Leading investors
Top funding rounds
Future Outlook

Download the latest edition

The MFG Model

Diversify Revenues

Build direct relationships with the next generation of advertisers that will be new to the business.

No Management Fees

MFG doesn’t charge a management fee. We make money from exit proceeds.

Co-Invest

MFG’s model stands out for its diverse media stack and global network of investors. Explore co-investment opportunities with MFG’s network of media companies and consumer funds.

Optimise costs and resources

MFG takes responsibility for organising the core investment activities including, but not limited to, deal sourcing, due diligence, negotiations, and portfolio management.

Process

How We Work With Our Media Partners

Become a Member

Media companies join MFG to access deal flow, events, data, and research. Learn more about our membership options →

Deal Flow

We generate relevant deal flow tailored to your media properties and geographies, and prepare digital brands for their first large-size media campaign using our MFG Programme methodology.

Deal Execution

MFG prepares investment materials, and selects media partners for each deal. Media partners choose to participate, and MFG manages the transaction to closing.