Early Registrations Are Now Open!
Scaling in the U.S.? Amplify your brand in strategic regions with MFG.
The MFG Program is a unique media initiative supporting up to 10 consumer brands with tailored media support and a step-by-step framework for raising media capital.
New York City 2025
Q4 2024
Register Interest
January 2025
Application Open
May 2025
Programme Starts
June 2025
MFG Gathering NYC
About Media Capital
Media Capital is an investment model tailored to the needs of growth-stage consumer startups. It empowers founders to amplify their reach, leverage specialized expertise, and optimize advertising costs by collaborating with media partners who have a vested interest in their brand’s success.
Over the past 20 years, more than 1,000 brands—including Airbnb, Uber, Coursera, Pinterest, Zalando, and many other unicorns—have partnered with media companies to gain access to substantial advertising inventory.
24
Alumni Companies
50%
Received a Media Capital Termsheet
$20M+
Media Credits Committed
80M+
U.S. Households Reached Daily
$1-5M
MFG may invest media credits in select program founders scaling in the U.S.
Founder Benefits
Media-Access and Specialized Expertise
Expert-led programming includes TV and digital media campaign planning, video consumption trends in the US and Europe, media capital fundraising, and more.
Joining MFG is like having a CMO and a strategic partner
by your side to help take your brand global.
Connect with the right investors and decision-makers
Get funding and support from top media investors and leading consumer VCs in the US and Europe.
Deals & Benefits
Unlock $50,000 in discounts and perks from top software and marketing service providers. Click here to explore the full list of approved providers.
Playbooks and Market Reports worth of $26,000
Learn the basics of the US and European media markets, how to combine TV and digital advertising, and how to raise media funding to grow your brand.
Hear from our founders
What We Look for in Founders
Every cohort is limited to 10 brands to ensure the most targeted and personalized support.
Growing US Presence
Growth-stage founders scaling in the US, including US-based brands, with a strong focus on brand-building.
Sector-Agnostic
Brands with mass-market appeal or a well-defined niche that can be effectively reached through traditional and digital channels.
Proven Growth-Stage Brands
Revenue-generating showing consistent year-over-year growth and a proven business model.
Growing Marketing Spending
Founders actively seeking investment within the next 6–9 months and planning to increase marketing spend.
Timeline
MFG Alumni Brands
Camplify
Marketplace
Australia
Daily Doise Juice
Food and Beverages
United Kingdom
Telmi
EdTech
United Kingdom
Vinterior
Marketplace
United Kingdom
Holiday Heroes
Travel Tech
Israel
Magic Fit
Sports
United Kingdom
RiseUp
FinTech
Israel
OVUM
FemTech
United Kingdom
BRU
Electronics
Switzerland
Happy Ocean Foods
Alternative Protein
Germany
Beans Coffee Club
Food and Beverages
United Kingdom
Boldr
Energy
United Kingdom
unBlock
FinTech
Spain
Edmunds Cocktails
Food and Beverages
United Kingdom
Nimble
Child Care
United Kingdom
When in Rome
Food and Beverages
United Kingdom
Road.Travel
AI, Travel
United Kingdom
PKW.de
Mobility
Germany
Diversifying Jobs
HR Tech
United Kingdom
DNA
Health Care
United Kingdom
ArcX
AI, Travel
United Kingdom
Tryp
AI, Travel
Denmark
Xīn and Voltaire
Food and Beverages
United Kingdom