MFG Programme
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Early Registrations Are Now Open!

Scaling in the U.S.? Amplify your brand in strategic regions with MFG.

The MFG Program is a unique media initiative supporting up to 10 consumer brands with tailored media support and a step-by-step framework for raising media capital.

New York City 2025

Q4 2024

Register Interest

January 2025

Application Open

May 2025

Programme Starts

June 2025

MFG Gathering NYC

3d Blue tinted Empire State Building

About Media Capital

Media Capital is an investment model tailored to the needs of growth-stage consumer startups. It empowers founders to amplify their reach, leverage specialized expertise, and optimize advertising costs by collaborating with media partners who have a vested interest in their brand’s success.

Over the past 20 years, more than 1,000 brandsincluding Airbnb, Uber, Coursera, Pinterest, Zalando, and many other unicorns—have partnered with media companies to gain access to substantial advertising inventory.

24

Alumni Companies

50%

Received a Media Capital Termsheet

$20M+

Media Credits Committed

80M+

U.S. Households Reached Daily

$1-5M

MFG may invest media credits in select program founders scaling in the U.S.

Founder Benefits

Media-Access and Specialized Expertise

Expert-led programming includes TV and digital media campaign planning, video consumption trends in the US and Europe, media capital fundraising, and more.

Joining MFG is like having a CMO and a strategic partner
by your side to help take your brand global.

Connect with the right investors and decision-makers

Get funding and support from top media investors and leading consumer VCs in the US and Europe.

Deals & Benefits

Unlock $50,000 in discounts and perks from top software and marketing service providers. Click here to explore the full list of approved providers.

Playbooks and Market Reports worth of $26,000

Learn the basics of the US and European media markets, how to combine TV and digital advertising, and how to raise media funding to grow your brand.

Hear from our founders

What We Look for in Founders

Every cohort is limited to 10 brands to ensure the most targeted and personalized support.

Growing US Presence

Growth-stage founders scaling in the US, including US-based brands, with a strong focus on brand-building.

Sector-Agnostic

Brands with mass-market appeal or a well-defined niche that can be effectively reached through traditional and digital channels.

Proven Growth-Stage Brands

Revenue-generating showing consistent year-over-year growth and a proven business model.

Growing Marketing Spending

Founders actively seeking investment within the next 6–9 months and planning to increase marketing spend.

Timeline

Timeline

In-Person, NYC

Week 1

Scope marketing needs and outline the marketing and fundraising strategy for the next three weeks.

In-Person, NYC

Week 2

  • Specialized Media Strategy Workshops
  • Tailored Mass-Media Support
  • Media Capital Fundraising Sessions
  • 1:1 Media Investors Office Hours
  • Dedicated Founders & Investors Event

Remote

Week 3

  • Regular check-ins with the MFG Team.
  • Follow-up meetings with media capital investors and VCs.
  • On-demand access to digital support materials.
  • Ad-hoc live sessions with tailored expertise, such as creative production, measurement and attribution, and regional consumer trends.

In-Person, NYC

Week 4

  • Present live to 100+ media investors and VCs at the MFG Gathering in June 2025.
  • Opportunity for 1:1 meetings with investors you haven’t met during Week 1.
  • Digital content available for an additional four weeks after the program.

Testimonials

Testimonials
André Sousa

André Sousa

Co-Founder & CEO @ Tryp.com

Open Testimonial
Grace Ubawuchi
Open Testimonial
Christopher Kallhoff

Christopher Kallhoff

Co-Founder & CEO @ PKW.de

Open Testimonial
Ying Wang

Ying Wang

CEO @ Nimble Babies

Open Testimonial
Tom Mayes

Tom Mayes

CEO & Co-Founder @ Edmunds Cocktails

Open Testimonial
Richard Jones

Richard Jones

CEO & Co-Founder @ Beans Coffee Club

Open Testimonial
Jenny Wordsworth

Jenny Wordsworth

CEO & Founder @ Ovum

Open Testimonial
Filip Carlberg

Filip Carlberg

Chief Marketing Officer & Co-Founder @ BRU

Open Testimonial
Sergio López Fuentes

Sergio López Fuentes

CEO & Founder @ unBlock

Open Testimonial
Madi Ablyazov

Madi Ablyazov

CEO & Co-Founder @ BOLDR

Open Testimonial
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