The next-gen capital partner for challenger brands
We invest advertising and strategic media assets in growth-stage brands to reach over 200 million U.S. consumers.
Today’s CMOs and CFOs need more than budget. They need access to strategic media, smart deployment, and a partner willing to share the risk and the upside.
The MFG investment model allows brands to build awareness at scale years ahead of their peers, lower customer acquisition costs, and drive stronger valuations and faster exits.
See Our ApproachThe Future of Functional Beverages
MFG's latest insights in Fast Company explores how the beverage aisle is being rewritten. Not by flavor, but by function. As consumers shop for drinks like they shop for medicine, a new category is emerging: Beverage 3.0, where winning brands must prove real, repeatable health outcomes. Science, trust, and distribution will become the ultimate differentiators.
We Reach All of the United States and Beyond
MFG media partners cover all major media types and are among the leaders in their respective categories helping our brands reach 200M+ US consumers. Through our media capital alliance, we support brands scale across the world.
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What our partners say:
With MFG, we’re not just accessing airtime, we’re tapping into a strategic, omnichannel system for brand building. Their diverse media stack and integrated approach are designed to turn audience reach into real commercial momentum, and that’s exactly the kind of partner we want at this stage of growth.
Pedro Schmidt
CEO & Co-Founder @ KA-EX
Whether it’s a rare natural diamond or a high-quality lab diamond, we’re expanding what’s possible in fine jewelry. Partnering with MFG gives us the platform to share that vision at national scale, in premium environments that reflect our brand. And we’ve been able to stay true to what makes WOVE different: innovation built on real stories and real connection.
Simone Kendle
CEO at WOVE
With MFG, we’re expanding LA GOLF nationally, one market at a time. Their DMA-by-DMA focus gives us control over how we build visibility, and that level of intention matters to us.
Reed Dickens
CEO & Founder @ LA Golf Partners
You can spend cash and get impressions. But having a partner like MFG with skin in the game hits differently. They win when we win, and that alignment changes how thoughtfully the brand is supported.
André Sousa
Co-Founder & CEO @ Tryp.com
When brands partner through MFG, the relationship goes beyond buying media. TelevisaUnivision’s cultural reach becomes part of a larger, diversified media stack, giving brands both depth and breadth. The result is intentional scale, with both media partners and brands fully aligned.
Rodrigo Lascurain
Principal, US Growth & Venture Capital @ TelevisaUnivision
I signed my first media deal in 2016. We saw our customer acquisition cost (CAC) cut in half in less than a year and that's when you realize the power of a brand.
Erez Bousso
Founder & CEO @ holidayheroes
Join MFG, Emmy-winning director Jason Zada, LUMA, and KA-EX at POSSIBLE, Miami
Join us on April 28 in Miami for a live debate at POSSIBLE: “Man vs. Machine: How AI Is Rewriting the Creative Playbook.”
Together, we’ll explore how creative studios, brands, and creators are actually using AI today to enhance storytelling, streamline workflows, and scale output without losing narrative intent, taste, or emotional depth.
