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NEW YORK CITY, February 26, 2025 – mediaforgrowth (MFG), the global platform of media capital investments, has announced an up to $5 million media capital investment in LA GOLF, a leading performance-driven golf brand, to expand its reach across key U.S. markets.
The LA GOLF campaign is now live across Sinclair’s network and digital properties across the U.S. featuring their latest driver co-designed with Bryson DeChambeau.
LA GOLF designs and manufactures the most technologically advanced putters ever made, patenting the first-ever all-carbon construction with their Descending Loft Face technology.
The brand, backed by professional golfers, has gained rapid traction with its high-performance golf equipment, appealing to both elite and amateur players.
As the demand for premium sports brands grows, LA GOLF is uniquely positioned to scale its market presence with MFG’s support.
“LA GOLF has redefined the modern golf experience for players at all levels by blending cutting-edge technology with insights from the world’s best players,” said Diana Florescu, CEO and Founder of MFG. “With our media capital model, we are excited to accelerate LA GOLF’s growth and amplify its brand visibility nationwide.”
Bringing Media Capital to High-Growth Consumer Brands
MFG’s investment in LA GOLF marks the company’s launch in the U.S. with $30 million in advertising credits raised to support high-growth consumer brands.
Media capital is an innovative funding model where brands exchange equity for advertising inventory. By partnering with top media companies, MFG enables brands to reach mass audiences while preserving cash flow, fueling faster expansion. MFG has already secured media partnerships with industry leaders, including Sinclair and TelevisaUnivision, allowing brands to access high-impact advertising across TV, digital, and streaming platforms.
“We’re excited to partner with MFG to bring LA GOLF to more players nationwide,” said Reed Dickens, Founder & CEO of LA GOLF. “Their extensive media network and deep expertise in scaling consumer brands is invaluable.”
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Contact Details
Diana Florescu
diana@mediaforgrowth.co
About mediaforgrowth
MFG is a global platform for media capital investments. Founded in 2022 and headquartered in London, UK, with offices in California, US, MFG collaborates with a network of over 20 international media partners. The platform syndicates media capital rounds and deploys media credits by leveraging the advertising inventory of its media partners. What sets MFG apart is its diverse media stack and global network of investors. The MFG Program is an international initiative designed for fast-growing consumer brands. It offers participants the chance to collaborate with a dedicated team of media planners and branding experts, while also securing media capital investments to amplify their presence in key European markets and the US. For more information about the upcoming editions and how to apply, visit www.mediaforgrowth.co.
About LA GOLF
LA GOLF’s pro player, anti-establishment DNA has made it the most provocative brand in golf by partnering with the world’s greatest players, using unique performance-enhancing materials, and taking a playful brand position. The governing bodies have made golf virtually unplayable for the average player due to the complex rules and equipment. LA GOLF is the only company with the technology and brand to make golf fun again for everyday players. In just a few years, LA GOLF has partnered with Bryson DeChambeau to develop the most innovative club face and shaft technology that cures the slice and the hook— something other companies have been promising for decades but have yet to deliver. LA GOLF was founded by Reed Dickens with a pro player, anti-establishment philosophy — the same playbook he used to make Marucci the most disruptive brand in baseball. For more information on LA GOLF products, visit LAGOLF.com.