Pre-Register for 2025
A Specialised Programme for Consumer Startups Offering Tailored Media Support and Media Credits for an Initial TV Test Campaign
Next Edition: London, October 2025
Now
Register Interest
May 2025
Application Open
October 2025
Programme Starts
November 2025
MFG Gathering
Up to $1,000,000 in TV Credits for MFG Programme Founders!
Up to 10 growth-stage startups will have the opportunity to participate in this specialised media programme, which educates founders on media strategy development and raising media capital effectively.
MFG has teamed up with Channel 4 Ventures and ITV Ignite (UK), RTLZWEI (Germany), and M6 (France) to award 3 standout founders in the upcoming MFG Programme with up to $1,000,000 in media credits.
17
Alumni Companies
220+ M
Daily Reach across Europe
Up to $20M
Media Capital Commitments
50+
Consumer European and UK VCs and CVCs
170+
Hours of mentoring and media sessions
50%
of alumni received a media capital termsheet
Testimonials
Founder Benefits
Media-Access and Specialised Expertise
Four weeks of expert-led programming across TV and digital media campaign planning, video consumption trends in the UK and across markets, media capital fundraising, and more.
Connect with the right investors and decision-makers
Connect with some of the largest media capital investors and leading consumer VCs in the UK and Europe at private in-person and online events.
Deals & Benefits
Access discounts and benefits with leading software and service providers, worth $50,000. Click here to see the full list of approved providers.
Playbooks and Market Reports worth of $26,000
Build a good foundation on the UK and European mass-media landscape, learn how to use such channels alongside digital activation and understand the mechanics behind raising media capital.
Why join MFG?
After a seed round and heavy investment in digital marketing, many startups hit a plateau with Meta and Google Ads, where costs can consume 30-40% of their revenue. This pushes them to explore new channels like TV, radio, and out-of-home (OOH) advertising.
Traditional Path
- You open a new round, spending months convincing VCs to invest so that 50% of your capital goes straight to advertising.
- After months of fundraising and pitching to 100+ investors, you finally close the round. Probably the most expensive cash you ever raised.
- You heard TV worked for other brands in your sector but don’t quite know where to start. A fellow founder introduces you to a media agency.
- You sign them as partners and discuss your marketing budget. You land on a £8m plan. The agency charges you a service fee (5-15% of the media value).
With MFG:
- Media Capital Investors cover marketing costs in exchange for equity, providing you with the flexibility to either raise less or the same amount of funding and allocate capital to other costs to accelerate growth.
- VCs feel more comfortable seeing a media group on your cap table, providing not only inventory but expertise. You close the round within a few months.
- Signing a media agency becomes optional. The MFG Programme also equips you with the right knowledge and experts to execute your first mass-media campaign.
- You save months of pitching to investors and up to £1.2m in cash by working directly with MFG and media partners.
- Company A spends £8M in marketing uniformly through the year
- Marketing spends are all cash
- As a result, company A spends 4M+ in cash more including agency fees
- Company B spends £8M in marketing uniformly through the year
- Marketing spends are spent £4M in cash and £4M in media credits
- As a result, Company B is left with £4M cash
What We Look for in Founders
Every cohort is limited to 10 startups, so we can provide the best target support possible.
Growing UK Presence
Growth-stage founders planning to scale in the UK (including UK-based startups) and who are serious about brand-building.
Sector-Agnostic
Relevancy for the end consumer in the mass market or strong niche markets, that we can reach and address via both traditional and digital channels.
Post-Revenue
Revenue-generating (1m ARR+), and consistent YoY growth with a proven business model.
Growing marketing spending
Seeking investment in the next 6-9 months with growing marketing spending
Timeline
Programme Partners, VCs and MFG Team Members
Camplify
Marketplace
Australia
Daily Doise Juice
Food and Beverages
United Kingdom
Telmi
EdTech
United Kingdom
Vinterior
Marketplace
United Kingdom
Holiday Heroes
Travel Tech
Israel
Magic Fit
Sports
United Kingdom
RiseUp
FinTech
Israel
OVUM
FemTech
United Kingdom
BRU
Electronics
Switzerland
Happy Ocean Foods
Alternative Protein
Germany
Beans Coffee Club
Food and Beverages
United Kingdom
Boldr
Energy
United Kingdom
unBlock
FinTech
Spain
Edmunds Cocktails
Food and Beverages
United Kingdom
Nimble
Child Care
United Kingdom
When in Rome
Food and Beverages
United Kingdom
Road.Travel
AI, Travel
United Kingdom
PKW.de
Mobility
Germany
Diversifying Jobs
HR Tech
United Kingdom
DNA
Health Care
United Kingdom
ArcX
AI, Travel
United Kingdom
Tryp
AI, Travel
Denmark
Xīn and Voltaire
Food and Beverages
United Kingdom
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