MFG Programme
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Pre-Register for 2025

A Specialised Programme for Consumer Startups Offering Tailored Media Support and Media Credits for an Initial TV Test Campaign

Headline Partners
Programme Partners

Next Edition: London, October 2025

Now

Register Interest

May 2025

Application Open

October 2025

Programme Starts

November 2025

MFG Gathering

a blue and white city with tall buildings

Up to $1,000,000 in TV Credits for MFG Programme Founders!

Up to 10 growth-stage startups will have the opportunity to participate in this specialised media programme, which educates founders on media strategy development and raising media capital effectively.

MFG has teamed up with Channel 4 Ventures and ITV Ignite (UK), RTLZWEI (Germany), and M6 (France) to award 3 standout founders in the upcoming MFG Programme with up to $1,000,000 in media credits.

17

Alumni Companies

220+ M

Daily Reach across Europe

Up to $20M

Media Capital Commitments

50+

Consumer European and UK VCs and CVCs

170+

Hours of mentoring and media sessions

50%

of alumni received a media capital termsheet

Testimonials

Testimonials
André Sousa

André Sousa

Co-Founder & CEO @ Tryp.com

Open Testimonial
Grace Ubawuchi
Open Testimonial
Christopher Kallhoff

Christopher Kallhoff

Co-Founder & CEO @ PKW.de

Open Testimonial
Ying Wang

Ying Wang

CEO @ Nimble Babies

Open Testimonial
Tom Mayes

Tom Mayes

CEO & Co-Founder @ Edmunds Cocktails

Open Testimonial
Richard Jones

Richard Jones

CEO & Co-Founder @ Beans Coffee Club

Open Testimonial
Jenny Wordsworth

Jenny Wordsworth

CEO & Founder @ Ovum

Open Testimonial
Filip Carlberg

Filip Carlberg

Chief Marketing Officer & Co-Founder @ BRU

Open Testimonial
Sergio López Fuentes

Sergio López Fuentes

CEO & Founder @ unBlock

Open Testimonial
Madi Ablyazov

Madi Ablyazov

CEO & Co-Founder @ BOLDR

Open Testimonial

Founder Benefits

Media-Access and Specialised Expertise

Four weeks of expert-led programming across TV and digital media campaign planning, video consumption trends in the UK and across markets, media capital fundraising, and more.

Connect with the right investors and decision-makers

Connect with some of the largest media capital investors and leading consumer VCs in the UK and Europe at private in-person and online events.

Deals & Benefits

Access discounts and benefits with leading software and service providers, worth $50,000. Click here to see the full list of approved providers.

Playbooks and Market Reports worth of $26,000

Build a good foundation on the UK and European mass-media landscape, learn how to use such channels alongside digital activation and understand the mechanics behind raising media capital.

Why join MFG?

After a seed round and heavy investment in digital marketing, many startups hit a plateau with Meta and Google Ads, where costs can consume 30-40% of their revenue. This pushes them to explore new channels like TV, radio, and out-of-home (OOH) advertising.

Traditional Path

  • You open a new round, spending months convincing VCs to invest so that 50% of your capital goes straight to advertising.
  • After months of fundraising and pitching to 100+ investors, you finally close the round. Probably the most expensive cash you ever raised.
  • You heard TV worked for other brands in your sector but don’t quite know where to start. A fellow founder introduces you to a media agency.
  • You sign them as partners and discuss your marketing budget. You land on a £8m plan. The agency charges you a service fee (5-15% of the media value).

With MFG:

  • Media Capital Investors cover marketing costs in exchange for equity, providing you with the flexibility to either raise less or the same amount of funding and allocate capital to other costs to accelerate growth.
  • VCs feel more comfortable seeing a media group on your cap table, providing not only inventory but expertise. You close the round within a few months.
  • Signing a media agency becomes optional. The MFG Programme also equips you with the right knowledge and experts to execute your first mass-media campaign.
  • You save months of pitching to investors and up to £1.2m in cash by working directly with MFG and media partners.
Graph showing Media Spends in Cash
Scenario I: No media capital investment
  • Company A spends £8M in marketing uniformly through the year
  • Marketing spends are all cash
  • As a result, company A spends 4M+ in cash more including agency fees
Graph showing Media Credits and Media Spends in Cash
Scenario II: Receive £4M media capital investment
  • Company B spends £8M in marketing uniformly through the year
  • Marketing spends are spent £4M in cash and £4M in media credits
  • As a result, Company B is left with £4M cash

What We Look for in Founders

Every cohort is limited to 10 startups, so we can provide the best target support possible.

Growing UK Presence

Growth-stage founders planning to scale in the UK (including UK-based startups) and who are serious about brand-building.

Sector-Agnostic

Relevancy for the end consumer in the mass market or strong niche markets, that we can reach and address via both traditional and digital channels.

Post-Revenue

Revenue-generating (1m ARR+), and consistent YoY growth with a proven business model.

Growing marketing spending

Seeking investment in the next 6-9 months with growing marketing spending

Timeline

Timeline

Remote

Week 0

1:1 Meeting with MFG Team to scope marketing needs and outline marketing and fundraising strategy for the coming 3 weeks

In-Person, London

Week 1

  • Specialised Media Strategy Workshops
  • Tailored Mass-Media Support
  • Media Capital Fundraising Sessions
  • 1:1 Media Investors Office Hours
  • Meet 15+ Consumer Investors at MFG rev Investors Pitch Event on October 30th

Remote

Week 2

  • Regular check-ins with MFG Team
  • Follow-up meetings with media capital investors and VCs
  • Digital support materials available on demand
  • Ad-hoc live sessions pulling in specific expertise tailored to your needs e.g. influencer marketing, creative production, measurements and attribution, regional consumer trends

In-Person, London

Week 3

  • Present Live in front of 100+ Media Investors and VCs at the MFG Gathering on November 14th
  • Opportunity for 1:1s with investors you haven't met during Week 1
  • Digital content can be accessed for an additional 4 weeks post-programme.

Upcoming Events

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Programme Partners, VCs and MFG Team Members

Marie Fabiunke

Marie Fabiunke

Co-Founder & Co-CEO @ Cosmyc Partners
Maxime Andre

Maxime Andre

Director of Marketing, Innovation and Communication @ M6 Publicité
Katharine Duplan

Katharine Duplan

Global Growth Commercial Director @ NBCUniversal
Sheena Amin

Sheena Amin

Director @ ITV AdVentures
Vinay Solanki

Vinay Solanki

Founder / Head @ Channel 4 Ventures
Joe Hills

Joe Hills

Head of Nurture @ JC Decaux
Brendan Kilcawley

Brendan Kilcawley

Director @ UKTV Ventures
Callum Taylor

Callum Taylor

AdVentures Business Controller @ ITV Ignite
Lucas Bergmans

Lucas Bergmans

Group Marketing Director @ Cazoo
Zoe Harkness

Zoe Harkness

Head of Training @ Thinkbox
Charlie Read

Charlie Read

Co-Founder @ The Outfit
Tom Webb

Tom Webb

Founder & CEO @ Element Communications
Matthew Pover

Matthew Pover

Group Growth Officer @ The Specialist Works
Diana Florescu

Diana Florescu

CEO & Founder
Neville Taraporewalla

Neville Taraporewalla

Managing Partner, Americas & Board Member
Niko Marcel Waesche

Niko Marcel Waesche

Strategic Advisor & Board Member
Maria Rodideal

Maria Rodideal

Head of Operations
Christophe Loisel

Christophe Loisel

Strategic Advisor
We partner with media companies, government agencies, finance providers, legal and accounting firms, to optimise startups' fundraising process. Drop us an email at partnerships@mediaforgrowth.co to take part in the 2024 cohort.
Raising a Series B round to expand to the US or other European markets?
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