MFG Programme
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Pre-Register for 2025

A Specialised Programme for Consumer Startups Offering Tailored Media Support and Media Credits for an Initial TV Test Campaign

Headline Partners
Programme Partners

Next Edition: London, October 2025

Now

Register Interest

May 2025

Application Open

October 2025

Programme Starts

November 2025

MFG Gathering

a blue and white city with tall buildings

Up to $1,000,000 in TV Credits for MFG Programme Founders!

Up to 10 growth-stage startups will have the opportunity to participate in this specialised media programme, which educates founders on media strategy development and raising media capital effectively.

MFG has teamed up with Channel 4 Ventures and ITV Ignite (UK), RTLZWEI (Germany), and M6 (France) to award 3 standout founders in the upcoming MFG Programme with up to $1,000,000 in media credits.

24

Alumni Companies

220+ M

Daily Reach across Europe

Up to $20M

Media Capital Commitments

50+

Consumer European and UK VCs and CVCs

170+

Hours of mentoring and media sessions

50%

of alumni received a media capital termsheet



Testimonials

Testimonials
André Sousa

André Sousa

Co-Founder & CEO @ Tryp.com

Open Testimonial
Grace Ubawuchi
Open Testimonial
Christopher Kallhoff

Christopher Kallhoff

Co-Founder & CEO @ PKW.de

Open Testimonial
Ying Wang

Ying Wang

CEO @ Nimble Babies

Open Testimonial
Tom Mayes

Tom Mayes

CEO & Co-Founder @ Edmunds Cocktails

Open Testimonial
Richard Jones

Richard Jones

CEO & Co-Founder @ Beans Coffee Club

Open Testimonial
Jenny Wordsworth

Jenny Wordsworth

CEO & Founder @ Ovum

Open Testimonial
Filip Carlberg

Filip Carlberg

Chief Marketing Officer & Co-Founder @ BRU

Open Testimonial
Sergio López Fuentes

Sergio López Fuentes

CEO & Founder @ unBlock

Open Testimonial
Madi Ablyazov

Madi Ablyazov

CEO & Co-Founder @ BOLDR

Open Testimonial

Founder Benefits

Media-Access and Specialised Expertise

Four weeks of expert-led programming across TV and digital media campaign planning, video consumption trends in the UK and across markets, media capital fundraising, and more.

Connect with the right investors and decision-makers

Connect with some of the largest media capital investors and leading consumer VCs in the UK and Europe at private in-person and online events.

Deals & Benefits

Access discounts and benefits with leading software and service providers, worth $50,000. Click here to see the full list of approved providers.

Playbooks and Market Reports worth of $26,000

Build a good foundation on the UK and European mass-media landscape, learn how to use such channels alongside digital activation and understand the mechanics behind raising media capital.

What We Look for in Founders

Every cohort is limited to 10 startups, so we can provide the best target support possible.

Growing UK Presence

Growth-stage founders planning to scale in the UK (including UK-based startups) and who are serious about brand-building.

Sector-Agnostic

Relevancy for the end consumer in the mass market or strong niche markets, that we can reach and address via both traditional and digital channels.

Post-Revenue

Revenue-generating (1m ARR+), and consistent YoY growth with a proven business model.

Growing marketing spending

Seeking investment in the next 6-9 months with growing marketing spending

Timeline

Timeline

Remote

Week 0

1:1 Meeting with MFG Team to scope marketing needs and outline marketing and fundraising strategy for the coming 3 weeks

In-Person, London

Week 1

  • Specialised Media Strategy Workshops
  • Tailored Mass-Media Support
  • Media Capital Fundraising Sessions
  • 1:1 Media Investors Office Hours
  • Meet 15+ Consumer Investors at MFG rev Investors Pitch Event on October 30th

Remote

Week 2

  • Regular check-ins with MFG Team
  • Follow-up meetings with media capital investors and VCs
  • Digital support materials available on demand
  • Ad-hoc live sessions pulling in specific expertise tailored to your needs e.g. influencer marketing, creative production, measurements and attribution, regional consumer trends

In-Person, London

Week 3

  • Present Live in front of 100+ Media Investors and VCs at the MFG Gathering on November 14th
  • Opportunity for 1:1s with investors you haven't met during Week 1
  • Digital content can be accessed for an additional 4 weeks post-programme.

Programme Partners, VCs and MFG Team Members

Marie Fabiunke

Marie Fabiunke

Co-Founder & Co-CEO @ Cosmyc Partners
Maxime Andre

Maxime Andre

Director of Marketing, Innovation and Communication @ M6 Publicité
Katharine Duplan

Katharine Duplan

Global Growth Commercial Director @ NBCUniversal
Sheena Amin

Sheena Amin

Director @ ITV AdVentures
Vinay Solanki

Vinay Solanki

Founder / Head @ Channel 4 Ventures
Joe Hills

Joe Hills

Head of Nurture @ JC Decaux
Brendan Kilcawley

Brendan Kilcawley

Director @ UKTV Ventures
Callum Taylor

Callum Taylor

AdVentures Business Controller @ ITV Ignite
Lucas Bergmans

Lucas Bergmans

Group Marketing Director @ Cazoo
Zoe Harkness

Zoe Harkness

Head of Training @ Thinkbox
Charlie Read

Charlie Read

Co-Founder @ The Outfit
Tom Webb

Tom Webb

Founder & CEO @ Element Communications
Matthew Pover

Matthew Pover

Group Growth Officer @ The Specialist Works
Diana Florescu

Diana Florescu

CEO & Founder
Neville Taraporewalla

Neville Taraporewalla

Managing Partner, Americas & Board Member
Niko Marcel Waesche

Niko Marcel Waesche

Strategic Advisor & Board Member
Maria Rodideal

Maria Rodideal

Head of Operations
Christophe Loisel

Christophe Loisel

Strategic Advisor
We partner with media companies, government agencies, finance providers, legal and accounting firms, to optimise startups' fundraising process. Drop us an email at partnerships@mediaforgrowth.co to take part in the 2024 cohort.
Raising a Series B round to expand to the US or other European markets?
Get in Touch and tell us more about your business.

Frequently Asked Questions

Why should I consider raising media capital?

Raising a media capital round means that you’re investing in brand advertising and the future growth of your brand. Using mass-media channels such as TV alongside your digital channels provides multiple benefits including:

  • Amplify brand awareness nationally and internationally
  • Build new category creation establishing trust and credibility
  • Enhance the performance and ROI of other digital channels
  • Strengthen pricing power and lower acquisition costs
  • Boost long-term brand growth and financial performance

All these benefits come with the opportunity to leverage equity for business growth optimizing marketing spending and providing a higher capital runway.

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