New York, 10 April 2025 — mediaforgrowth (MFG), the global platform for media capital investments, has announced a new partnership with award-winning creative studio Particle6 Productions.

Under the agreement, Particle6 will join MFG as a Creative Partner, offering branding, strategy, and full creative production support to MFG portfolio companies. The brands will gain access to top-tier creative capabilities, including concept development, content production, and AI-driven optimization tools.

The partnership is timed to support brands selected for investment and to join the upcoming MFG Fast-Track in New York (19–22 May) - a key element of the MFG’s investment process. Each selected company receives between $1-5 million in media credits and works with MFG and its partners to shape the campaign. The sprint touches on media strategy and plan optimization, creative briefing and mapping, as well as campaign KPIs.

“Creatives are a crucial part of any successful media campaign. Without the right brand assets, even the best media plans underperform. Partnering with Particle6 and leveraging its AI capabilities enables our brands to tap into a complete and affordable solution, from investment to creative execution”, said Diana Florescu, CEO and Founder at MFG.

Particle6 Productions understands content creation and where to find and drive audiences - and has delivered high-performing campaigns for global brands like Deliveroo, Hearst and Amazon Prime. The company is also leading the way in using AI to reduce costs up to 60%. Particle6 Productions’ work has been celebrated by The Telly Awards, Lovie Awards and Dailymotion’s Cinema Selects.

“It’s not enough to raise media capital - you need to know how to use it. That starts with a great creative and knowing your audience,” said Eline Van Der Velden, Founder and Executive Creative Director of Particle6 Productions. “Our job is to help brands tell a story that resonates and converts. Partnering with MFG allows us to work closely with ambitious founders and accelerate their go-to-market impact.”

Applications for the next funding cycle and to be selected for the MFG Fast-Track in NYC close on April 17th. Founders can learn more about it and apply here: mediaforgrowth.co/usa-program. Applications are reviewed on a rolling basis, with shortlisted brands invited for interviews.

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About MFG:

MFG is a global platform for media capital investments. Founded in 2022 and headquartered in London, UK, with offices in California, US, MFG collaborates with a network of over 20 international media partners. The platform syndicates media capital rounds and deploys media credits by leveraging the advertising inventory of its media partners. What sets MFG apart is its diverse media stack and global network of investors. The MFG Fast-Track is an international initiative designed for fast-growing consumer brands. It offers participants the chance to collaborate with a dedicated team of media planners and branding experts, while also securing media capital investments to amplify their presence in key European markets and the US. For more information about the upcoming editions and how to apply, visit www.mediaforgrowth.co.

About Particle6:

Particle6 is redefining the future of video, film and TV production. As Europe’s leading up-and-coming AI production studio, we are pioneering new ways to create compelling content—seamlessly blending AI innovation with traditional filmmaking to push the boundaries of what’s possible. With the best AI experts and technicians in the industry, we produce everything from high-impact adverts to groundbreaking narrative films.

Our AI-driven approach spans the entire production process, delivering an aggregation of minor gains that result in up to 60% cost reduction without sacrificing creativity or quality. Whether it’s commercial, branded, or traditional TV content, our work is designed to resonate across platforms, drive engagement, and go viral.

With over 20 awards, including a Gold Telly Award and a Best Online Comedy Lovie, we are Albert-certified for sustainability and recipients of funding from BFI, Channel 4, and Creative UK.

Founded by Eline van der Velden in 2015, Particle6 has produced award-winning content across genres, from Miss Holland (BBC Three) to True Crime Secrets (Hearst Networks) and Look See Wow! (Sky Kids). As an industry pathfinder, we also help other production companies integrate AI into their workflows, keeping costs low and creative output high.

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