• Up to 10 growth-stage startups will have the opportunity to participate in this specialised media programme, which educates founders on media strategy development and raising media capital effectively
  

• MFG partners with Channel 4 Ventures and ITV AdVentures Ignite (UK), RTLZWEI (Germany), and M6 (France) to offer up to $1,000,000 in TV test campaign credits to selected founders to trial their media strategies on major TV platforms

• Startups can apply before October 17, 23:59 pm GMT by submitting this application form
  

Key Dates:

• ‍Applications close: Thursday, Oct 17th 23:59 GMT

• Selected startups notified: w/c October 21

• ‍Programme start date: October 28 with a 4-day sprint in London ‍

• Media Awards: Thursday, November 14th, 100 Bishops Gate (Paul Hastings LLP)

Running from October 28 to November 15, with the first week in London, the MFG Programme focuses on media strategy development, creating partnerships with media investors, and preparing consumer startups for large-scale media campaigns.

Throughout the programme, participants will gain insights into optimising marketing costs, integrating digital and traditional media strategies, and understanding the media capital investment landscape including:

• Media Planning & Video Media Strategies

• Measurements & Attribution

• Brand Internationalization

• Media Consumption Trends Across Regions

• Media Capital Investment Process

• Securing Media Partnerships
  

Even startups not selected for the programme will benefit from introductions to MFG’s 30+ media partners, opening doors to future media investment opportunities across Europe, the United Kingdom, and the United States.

Programme Highlights‍

• 17 Alumni Companies

• 220+ million daily reach across Europe

• Up to $20 million in media capital commitments

• 50+ consumer-focused European and UK VCs and CVCs

The MFG Fundraising Programme provided invaluable insight into the media investment landscape. Just a few months after completing the programme, we’ve entered advanced discussions with leading broadcasters and investors across Europe, preparing for our first major media campaign. — Andre Ragel, CEO & Co-Founder, Tryp.com, MFG 2023 Alumni

Media Awards

The media credits offered in the programme serve as pilot campaigns, enabling startups to test their media strategies on major platforms across key markets including France, Germany, and the UK. These awards are designed to help businesses that are new to TV gain practical experience with mass media channels while refining their broader media strategies.

M6 Publicité is very pleased to be joining mediaforgrowth's ambitious project. In a fast-evolving audiovisual and advertising ecosystem, we need to support innovation offered by new actors, such as the start-ups participating in this fundraising program, by making our expertise fully available. In line with our drive to diversify, it's also an opportunity to increase the visibility of our media, as well as to reach out to new advertisers and partners - Hortense Thomine-Desmazures, General Manager of M6 Publicité.

RTLZWEI is proud to join MFG’s programme, helping startups not only strengthen their brand but also scale their businesses for future growth. In a dynamic media environment, we believe in fostering innovation and entrepreneurship. This partnership opens new opportunities for collaboration with emerging businesses, keeping Germany central to their expansion - Johannes Ehrler, Chief Strategy & Data Officer, RTLZWEI

For the first time, ITV AdVentures Ignite and Channel 4 Ventures will provide a joint prize of £300,000 to a founder for their first TV test campaign in the UK.

Supporting creativity and entrepreneurship is at the heart of Channel 4’s DNA – that’s why we are collaborating with ITV in the UK to leverage the transformational power of TV advertising to support up-and-coming businesses accelerated through the MFG Programme - Vinay Solanki, Head of Channel 4 Ventures

ITV AdVentures Ignite was launched in 2019 as our commercial accelerator for startup businesses. Making TV advertising a reality, and driving both short and long-term outcomes for partners. This year, we're proud to collaborate with Channel 4 Ventures to provide a powerful media opportunity for the growth-stage startups in the MFG programme - Callum Taylor, Head of ITV AdVentures Ignite

The winning companies will be announced at the MFG Gathering of Media Investors, VCs, and Brands on Thursday, November 14th, at Paul Hastings LLP office in London.

Who Can Apply to Participate in the MFG Programme:

• Seed-Series A European and UK founders seeking to expand in Germany, France, and the UK

• Offer consumer-facing products and services, including digital apps and online experiences

• Revenue-generating with consistent YoY growth

• Seeking investment within the next 6-9 months and with growing marketing budgets

Why Founders Apply:

• Media Access and Expertise: Over four weeks, participants will receive expert-led training on media campaign planning, media consumption trends, and how to raise media capital.

• Investor Connections: Meet top media capital investors and VCs through exclusive events.

• Insights and Playbooks: Access to market reports and strategic guides valued at $26,000 to deepen knowledge of European and UK media landscapes.

• Additional Benefits: Discounts and perks from leading providers valued at $50,000.
  

Applications for the MFG Fundraising Programme are open until Sunday, October 13, 23:59 GMT. For more information and to apply, visit https://www.mediaforgrowth.co/fundraising-programme.