mediaforgrowth Brand Portal

Welcome to the mediaforgrowth brand portal.

This portal is designed to make our team, our members and future partners feel empowered to create cool stuff whilst staying on brand and sharing a common narrative.

The following sections outline our brand identity including handy tips and creative elements that define mediaforgrowth.

What we strive for is a coordinated, consistent, and effective brand presence in everything we create. If we make something, we want to make sure that people know where it came from.

Please refer back to this portal often. It's a living space. It should evolve over time, just as our brand inevitably will.

mediaforgrowth (MFG) was founded in 2022. In just a couple of years the company grew into a global platform for media capital investments with 20+ media members and portfolio  companies spanning 10 countries.

MFG begins with acknowledging one of the biggest challenges faced by growth-stage consumer startups - growth. Whilst working with some of the largest accelerators and early-stage VCs, Diana (Founder) saw that founders spend on average 40% of their revenue on advertising. Often relying on digital marketing, as an affordable and accessible medium.

But most startups needed to reach out further to get new customers.

Our aim to become the leading global asset manager investing in and scaling consumer startups through the power of media.

The MFG Investment Platform is supported by a robust ecosystem to promote a better understanding of the media capital space through Market Data Reports (MFG Deal Hub), a specialised media programme for founders to raise media capital (MFG Programme) and industry events.

Our aim is to standardise the media capital venture model globally, educating innovative media companies and ambitious founders as they grow into household names.

Short Definition

mediaforgrowth (MFG) is the global platform 
for media capital investments.

Long Definition

We are the go-to partner for growth-stage founders to amplify mass-market reach and optimise marketing costs, for media companies to attract a new category of advertisers and diversify cash flows, and for investors to deploy their capital in MFG-curated businesses alongside strategic media partners.

MFG Voice and Tone

Our voice is informative, intelligent, and approachable. We want to avoid unnecessary jargon and explaining terminology in clear, straightforward terms.

We strive to strike the right balance between professionalism and warmth. While we aim to be taken seriously as innovators in our field, we avoid sounding rigid or overly formal. We value our media members’ insights and encourage their contributions.

We want to set an example through clarity, innovation, and a commitment to making the intricate world of media investments accessible to everyone we work with.

Keywords: Professional, active, intellectual, informative, approachable, authentic and inclusive.

Spelling Style

For the MFG website and general company assets, including graphics, we default to British English.

For specific campaigns or programmes, we consider the audience’s majority preference. For example, the US Program Page will follow American English. In situations where both markets are equally important — such as in our global report — we will lean towards the US style due to its broader global recognition.