Callum Taylor
AdVentures Business Controller @ ITV Ignite
Callum leads the ITV AdVentures media team and Ignite programme. Ensuring businesses can experience the positive impact that television advertising has on growth - whilst being supported throughout. From initial KPI alignment, through to deal pricing and framework, campaign planning, execution and evaluation. With nearly two decades of experience within the television advertising arena, Callum has worked with most media and barter agencies, as well as directly with many businesses. Since the launch of AdVentures Ignite in 2019, and AdVentures Invest in 2021, he has focused his energy solely on enabling startup and scaleup brands to partner directly with ITV.
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