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Richard Jones is the CEO and co-founder of Beans Coffee Club, a UK-based specialty coffee subscription service founded in 2019 with his wife, Fiona Jones. The company aims to make specialty coffee accessible to everyone by simplifying the selection process through a personalised quiz. Beans Coffee Club offers freshly roasted coffee from 16 different roasters, delivered to subscribers' doors. The business gained additional recognition and investment through their appearance on BBC's "Dragons' Den," where they secured funding to further expand their operations.