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Reshaping Women’s Media: A Conversation with SHE Media’s CEO Samantha Skey

The media landscape is rapidly evolving, and Samantha Skey, CEO of SHE Media, is leading the charge in ensuring that women’s voices remain front and center.

In this episode, Samantha shares her journey at the intersection of media, technology, and consumer engagement, from her early days in digital startups to spearheading one of the most influential women-focused media platforms. Under her leadership, SHE Media has grown to reach over 88 million unique readers monthly, with flagship platforms like SheKnows, BlogHer, and STYLECASTER shaping the conversation in health, femtech, and wellness.

Samantha’s work extends beyond digital publishing—she’s reshaping how media empowers and informs women. As part of Penske Media Corporation (home to legendary events like SXSW), she’s at the forefront of an industry undergoing radical transformation.

From media monetization models to the realities of leadership in a fast-changing landscape, we dive deep into how she balances business growth with editorial integrity—and what it truly takes to build a media company with purpose.

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