Building a successful travel brand in today’s market takes more than just great deals - it requires smart media investments, strong branding, and a strategic approach to customer acquisition. In this episode of the Media Capital Podcast, we sit down with Erez Bousso, Founder of HolidayHeroes, to uncover how he’s transforming the way people book travel while leveraging media capital to drive sustainable growth.
HolidayHeroes is a travel platform revolutionizing the way people book flights and vacations by offering smarter, more affordable options through unique airline combinations. By leveraging technology and strategic media investments, HolidayHeroes has rapidly scaled into a recognized travel brand.
Erez’s journey is anything but conventional. An entrepreneur at heart, he has been building businesses since he was 16. Over the years, he mastered the art of media capital deals, launching and scaling multiple brands through strategic television campaigns. His first major media investment was back in 2016, and since then, he has refined a playbook that has helped HolidayHeroes cut acquisition costs in half while establishing itself as a household name.
- 00:00:00 - Welcome
- 00:01:55 - Intro
- 00:09:03 - Deep Dive
- 00:23:05 - Amazing Partners
- 00:26:00 - Lessons on Brand Advertising
- 00:33:17 - Lightning Round