Pre-Register for 2025
A Specialised Programme for Consumer Startups Offering Tailored Media Support and Media Credits for an Initial TV Test Campaign



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Next Edition: London, October 2025
Now
Register Interest
May 2025
Application Open
October 2025
Programme Starts
November 2025
MFG Gathering


Up to $1,000,000 in TV Credits for MFG Programme Founders!
Up to 10 growth-stage startups will have the opportunity to participate in this specialised media programme, which educates founders on media strategy development and raising media capital effectively.
MFG has teamed up with Channel 4 Ventures and ITV Ignite (UK), RTLZWEI (Germany), and M6 (France) to award 3 standout founders in the upcoming MFG Programme with up to $1,000,000 in media credits.
24
Alumni Companies
220+ M
Daily Reach across Europe
Up to $20M
Media Capital Commitments
50+
Consumer European and UK VCs and CVCs
170+
Hours of mentoring and media sessions
50%
of alumni received a media capital termsheet
Testimonials
Founder Benefits
Media-Access and Specialised Expertise
Four weeks of expert-led programming across TV and digital media campaign planning, video consumption trends in the UK and across markets, media capital fundraising, and more.
Connect with the right investors and decision-makers
Connect with some of the largest media capital investors and leading consumer VCs in the UK and Europe at private in-person and online events.
Deals & Benefits
Access discounts and benefits with leading software and service providers, worth $50,000. Click here to see the full list of approved providers.
Playbooks and Market Reports worth of $26,000
Build a good foundation on the UK and European mass-media landscape, learn how to use such channels alongside digital activation and understand the mechanics behind raising media capital.
What We Look for in Founders
Every cohort is limited to 10 startups, so we can provide the best target support possible.
Growing UK Presence
Growth-stage founders planning to scale in the UK (including UK-based startups) and who are serious about brand-building.
Sector-Agnostic
Relevancy for the end consumer in the mass market or strong niche markets, that we can reach and address via both traditional and digital channels.
Post-Revenue
Revenue-generating (1m ARR+), and consistent YoY growth with a proven business model.
Growing marketing spending
Seeking investment in the next 6-9 months with growing marketing spending
Timeline
Programme Partners, VCs and MFG Team Members
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Camplify
Marketplace
Australia
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Daily Doise Juice
Food and Beverages
United Kingdom
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Telmi
EdTech
United Kingdom

Vinterior
Marketplace
United Kingdom
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Holiday Heroes
Travel Tech
Israel

Magic Fit
Sports
United Kingdom
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RiseUp
FinTech
Israel

OVUM
FemTech
United Kingdom

BRU
Electronics
Switzerland

Happy Ocean Foods
Alternative Protein
Germany

Beans Coffee Club
Food and Beverages
United Kingdom

Nordensa
Sports
Romania

Boldr
Energy
United Kingdom

unBlock
FinTech
Spain

Edmunds Cocktails
Food and Beverages
United Kingdom

Nimble
Child Care
United Kingdom

When in Rome
Food and Beverages
United Kingdom

Road.Travel
AI, Travel
United Kingdom

PKW.de
Mobility
Germany

Diversifying Jobs
HR Tech
United Kingdom

DNA
Health Care
United Kingdom
ArcX
AI, Travel
United Kingdom

Tryp
AI, Travel
Denmark

Xīn and Voltaire
Food and Beverages
United Kingdom
Latest Insights & News
Get in Touch and tell us more about your business.
Frequently Asked Questions
What if I bootstrap? Can I still join the program?
We welcome startups at different stages of funding, including those who are bootstrapping.