In our series Inside the MFG Fundraising Programme, we explore the essential elements of the programme to help founders decide if it’s the right fit for your brand.
This programme is designed to help founders secure media capital to fund their marketing and branding efforts.
This article explains how the application process works, what founders should expect at every stage and what we look for in our startups. You might also be interested in:
What to Expect From the Application Process - A 3-Step Process
The MFG Fundraising Programme is highly competitive, with up to 10 startups selected every edition. To ensure you have the best chance, it's important to understand each step of the process.
Step 1 - Application Form
Starts by filling out our online application form. It takes less than five minutes to complete and it’s your first opportunity to showcase your startup's potential.
Step 2 - Interview
Once we receive your application, we may request additional documents, such as pitch decks or financial statements, to better assess your startup's potential.
The team is reviewing applications on a rolling basis. We encourage you to apply early as you may be invited for an interview before the application process closes.
Step 3 - Final Offer
A final decision will be communicated to all applicants two weeks before the start of the programme.
What to Expect From the Interview
Media capital also known as media for equity, media for growth, is a financing option that allows founders to accelerate their growth through significant advertising in exchange for an equity stake in the business.
Before starting the interview, we take 5-10 minutes to walk you through the MFG media capital venture model and what to expect from the programme.
What we want to hear from you during the interview:
- The story behind the brand
- Key traction and current stage of growth
- Financials and Growth Metrics
- Marketing needs including how you’re been acquiring customers to date
- Team members and how they contribute to your overall success and growth
Why Join MFG?
The MFG Fundraising Programme is a strategic opportunity to connect with leading investors, receive expert guidance on optimising your marketing strategy and raise media capital effectively. Even if you don’t make it into the programme, MFG offers introductions to 30+ media partners to explore investment opportunities across Europe, the UK, and the US.