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Media isn’t overhead -
it’s leverage

A new playbook for building global consumer brands

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We don’t just fund CACs -
we help brands execute, measure, and win

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MFG is a multi-channel media investment platform

backing growth-stage consumer brands on their journey to becoming global household names. Through our media capital model, founders treat customer acquisition as a strategic investment, powered by unmatched media reach and diverse channel access.

We Invest

MFG runs the US’s leading media capital fund, funding CAC for high-growth consumer brands.

Our $30M+ fund pools top-tier media partners across TV, digital, print, and OOH advertising under one roof providing unrivalled reach and a diverse set of media assets.

We Support

We go beyond capital, offering media planning, creative support, performance tracking, and direct access to top marketing experts.

Through focused growth sprints, we help each brand shape the right media strategy and deal structure to scale.

We Connect

We collaborate with institutional investors to drive portfolio growth through strategic co-investment opportunities.

Our curated events and original research bring together a network of media leaders, operators, and consumer-focused investors who share insights and help brands stand out.

Dotted World Map with gradient background

$30M+

Media AUM

10+

International Media Partners

80%

U.S. Households Reach

25+

Portfolio Brands

Our Investment Model & Process

We shift ad spend from the P&L to the balance sheet, freeing up budget for founders and CFOs to manage unpredictable risks.

How We Invest

  • We back consumer tech, CPG, DTC, and lifestyle brands from Series A to pre-IPO;
  • We invest $1–5M via flexible tranches, with optionality for follow-on investments;
  • Media allocation is tailored to each brand’s needs across TV, digital, streaming, and more;
  • We co-invest using equity, SAFE, or convertible notes, typically as a minority investor. We don’t take board seats.

Why It Works

  • We go beyond capital, offering creative, media planning, and measurements;
  • Reach 250+M people across top-tier US media - TV, streaming, digital, print, and OOH, through one single partner;
  • Preserve cash for operations, inventory, or unexpected shocks like tariffs or supply chain hits;
  • Backed by a global media network and trusted by top-tier VCs and family offices.

We Align

We start with a strategic call to understand your growth goals. If there’s a fit, we co-develop an initial media plan tailored to your needs.

We Approve

Once media terms are agreed, we finalize due diligence, lock in your media strategy, and issue an investment agreement.

We Activate

Your campaign goes live with ongoing support from MFG and our media partners, including reporting, creative coordination, and optimization.

Some of our Media Partners

SINCLAIR

Major US network operating 185 television stations in 86 markets affiliated with all the major broadcast networks including Fox, ABC, CBS, NBC The CW, and MyTV.

JCDecaux

The world’s largest outdoor advertising company reaching 850 million people every day in over 80 countries.

RTL

Premier advertising powerhouse connecting global brands to over 150 million European TV viewers daily through top-tier video content.

Particle 6

Award-winning AI production company specialized in high-quality TV shows, digital campaigns, and immersive experiences.

Logo Televisa Univison

The world’s leading Spanish-language media company and top producer of original content in Spanish across news, sports, and entertainment verticals.

Stay tuned!

MFG is expanding its reach with upcoming print and digital media partnerships.

Testimonials

Testimonials
Mary Ann Halford

Mary Ann Halford

Strategic Advisor

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Reed Dickens

Reed Dickens

Chairman @ LA Golf Partners

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Andrew Schnell

Andrew Schnell

VP Corporate Strategy and Development @ Sinclair Broadcast Group

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Tim Fung

Tim Fung

Co-Founder & CEO @ Airtasker

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Erez Bousso

Erez Bousso

Founder & CEO @ holidayheroes

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Rodrigo Lascurain

Rodrigo Lascurain

Principal, US Growth & Venture Capital @ TelevisaUnivision

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André Sousa

André Sousa

Co-Founder & CEO @ Tryp.com

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Michael Lamont

Michael Lamont

Investment Principal @ Scaleup Media Fund

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We love meeting founders. Get in contact to discuss how MFG might work for you.

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